How To Prepare Your Files For Print:
It’s always best to send a print ready pdf, when submitting your own files. Include the live files along with any fonts and images used, in case corrections need to be made.
High Quality (also called: 300 dpi, high resolution or press quality) is best for submitting files for print.
When possible, use these programs:
• InDesign and/or Illustrator (layout and design)
• Photoshop for preparing photos
• CorelDraw (layout and design)
• Publisher or Microsoft Word
Use CMYK (not RGB) as the color format for your images. CMYK (Cyan/Magenta/Yellow/Black) is the color format used in printing. We are also able to use in PMS spot colors.
Best size for outside margins are 1/4″ to 1/2″.
If you want the printed color or art to touch the edge of the page then extend the art or photo 1/8″ or more beyond the cut edge. This allows extra image so it can be cut without leaving any white space around the cut edge.
Marks that indicate trim edge for final size.
Vector versus Raster images:
Vector – (logos or illustrations) The file format is usually: .ai, .cdr, .eps, and .svg, are made of lines, shapes and fills that can be reduced/enlarged and will maintain image quality.
Raster – (photo usually .jpg, .tif, .gif, psd, .bmp, and .png) Made of pixels and loses image quality when enlarged past the original size. Photos are always raster files.
Saving a raster/photo image to a vector format does NOT turn it into a vector.
To determine if your image is vector or raster: enlarge the image to twice its size or more. Check the edges, if they are fuzzy or made of tiny squares or dots then it is a raster file. Scanning an image will always create a raster image.
We are always willing to create the layout and design for you at an additional fee.