How To Prepare Your Files For Print:
It’s always best to send a print ready pdf for printing.
If we need to make corrections, then also send and a live file (original format) include fonts used and all the linked images.
High Quality (300 dpi/High Resolution/Press Quality) is best for submitting files for print.
When possible, use these programs:
• InDesign and/or Illustrator (layout and design)
• Photoshop for preparing photos
• CorelDraw (layout and design)
• Publisher or Microsoft Word
• Always try to send a high quality PDF as well as the original files, fonts and linked images.
When possible, use CMYK instead of RGB as the format for your pictures.
CMYK (Cyan/Magenta/Yellow/Black) is the color format for printing. Your home printer, printing presses, and digital printers all print in CMYK. We are also able to print in PMS spot colors.
Best size for outside margins are 1/4″ to 1/2″.
If you want the printed color or art to touch the edge of the page then extend the art or photo 1/8″ or more beyond the cut edge. This allows extra image so it can be cut without leaving any white space around the cut edge.
Marks that indicate trim edge for final size.
Vector versus Raster images:
Vector – (logos or illustrations) file format is usually: .ai, .cdr, .eps, and .svg, are made of lines, shapes and fills that can be reduced/enlarged and will maintain image quality.
Raster – (photo usually .jpg, .tif, .gif, psd, .bmp, and .png) made of pixels and loses image quality when enlarged past the original size. Photos are always raster files.
Saving a raster/photo image to a vector format does NOT convert it to a vector.
To determine if your image is vector or raster: enlarge the image to twice its size or more. Check the edges, if they are fuzzy or made of tiny squares then it is a raster file. Scanning will always create a raster image.