Preparing your files for print

How To Prepare Your Files For Print:

It’s always best to send a print ready pdf for printing.
If we need to make corrections, then also send and a live file (original format) include fonts used and linked images.

PDF:
High Quality (300 dpi/High Resolution/Press Quality) is best for submitting files for print.

Best Programs:
When possible, use these programs:
• InDesign and/or Illustrator (layout and design)
• Photoshop for preparing photos
• Corel Draw (layout and design)
• Publisher or Microsoft Word
• Always try to send a high quality PDF as well as the original files, fonts and linked images.

Color:
When possible, use CMYK instead of RGB as the format for your pictures.
CMYK (Cyan/Magenta/Yellow/Black) is the color format for printing. Your home printer, printing presses, and digital printers all print in CMYK. We are also able to print in PMS spot colors.

Margin:
Best size for outside margins are 1/4″ to 1/2″.

Bleed:
Color or art should extend 1/8″ or more beyond the cut edge. This allows extra image so it can be cut without leaving any white space around the cut edge.

Crop Marks:
Marks that indicate trim edge for final size.

Vector versus Raster images:

Vector – (logos or illustrations) file format is usually: .ai, .cdr, .eps, and .svg, are made of lines, shapes and fills that can be reduced/enlarged and will maintain image quality.

Raster – (photo) usually .jpg, .tif, .gif, psd, .bmp, and .png) made of pixels and loses image quality when enlarged past the original size. Photos are always raster files.     
Saving a raster/photo image to a vector format does NOT convert it to a vector.

To determine if your image is vector or raster: enlarge the image to twice its size or more. Check the edges, if they are fuzzy or made of tiny squares then it is a raster file. Scanning will always create a raster image.